Features eMM-Xpress

User Interface

• Access by any web browser
• Graphical user interface in English, French, German, Spanish and Portuguese language
• Configuration of different users with different rights/roles
• Integrated online help (German)
• Detailed manual

Permission Management

• Create mailing lists for groups of recipients
• Subscription to your mailing lists via confirmed opt-in, double opt-in or via e-mail
• Unsubscription with one click, optional with confirmation query and unsubscribe confirmation by e-mail
• Templates for opt-in forms and opt-out forms for the website

Profile Database

• MySQL database for the storage of recipient profiles
• Create or edit database fields for profiles
• Search for recipients by every saved criteria
• Enter new profile data or edit existing data
• Import wizard to upload existing data
• Export wizard to download selected profile data
• Blacklist to exclude e-mail addresses

Marketing with Target Groups

• Definition of target groups based on any attribute of the recipient profile or a combination of attributes
• Definition of profile actions (automated actions that modify database fields)
• Definition of mail actions (automated actions that send out e-mails)
• Automatic send out of event- and date-based mailings and single e-mails
• Creation of e-mail marketing campaigns

Creation of a mailing

• Templates (to provide a standardized layout according to your corporate design)
• Contains ready-made templates for immediate use
• Separation of layout and content (like a content management system)
• Integrated HTML editor
• Individualization of content, based on target groups using alternative and optional texts and pictures
• Integration of attachments
• Optional upload of pictures to the included web content server

Sending of mailings

• Supported formats are text, HTML and inline HTML (offline HTML)
• Preview to check layout of e-mails
• Test mailing to special recipients
• Spam check before transmission
• Sending of mailings optionally time-delayed
• Management of permanently and temporarily undeliverable e-mail-addresses and filtering of autoresponder mails and error messages (bounce management)
• Fullview (display of personalized e-mail on website to bypass image blocking)
• Individual archive of previously sent mailings

Reports and Statistics

• Detailed real-time statistics with graphical output
• Analysis of opening rate, click rate, unsubscriptions, bounces
• Analysis of link clicks depending on mailings, target groups, day and hour
• Analysis of recipients depending on recipient status, mail type, domains and IP address
• Analysis of most important key data over a time period: number of mailings, profiles, (un-)subscriptions, bounces, clicks
• Comparison of multiple mailings based on key data
• Export of statistics